Jewelry Blog

>Platinum is a white metal, but unlike gold it is used in jewelry in almost its pure form (approximately 95% pure). Platinum is extremely long wearing and is very white, so it does not need to be Rhodium plated like white gold.Beneath its subtle beauty and understated elegance lie the properties which make Platinum truly unique. In America, Platinum jewelry contains either 90% or 95% pure Platinum. By comparison, 18K gold is 75% pure and 14 karat is 57% pure gold. Only Platinum will never tarnish or lose its rich white luster. Because Platinum is so pure, it is hypoallergenic. Platinum jewelry should be cleaned the same way you clean other fine jewelry. Use a pre-packaged jewelry cleaner or have it professionally cleaned by your jeweler. As with all precious jewelry, store with care, not allowing pieces to touch or scratch each other. Read more information