The Indian Consumer is changing. More aware, more discerning and wanting the best of brands, this consumer wants it all and is ready to experiment.It is no surprise then that diamonds as a category has grown tremendously. The past decade has seen a gradual shift towards diamonds. Diamonds are being perceived as being fashionable, trendy and modern. India as a country has always been jewellery-centric.Here is a list of the topmost diamond jewellery brands in India today which women choose to wear :
Having embarked on the retail journey a decade ago, Tanishq is the largest jewellery retailer in India. With a strong presence in 70 cities across India, unmatched collections and assured purity, Tanishq has quickly become the first choice of discerning customers.Although there are several small scale unorganized jewellery markets, Tanishq is the first and only jewellery brand to have organized mass jewellery retail chains across the country.
Nakshatra is a brand renowned for being the first branded diamond jewelry range in the country and it has produced some great designs.Nakshatra Diamonds were launched in the year 2000.Today, the brand has become one of the leading fashion diamond jewelry brands in India, which is patronized by the women belonging to almost all the segments of the society. The reason for this is their amazing designs, combined with the reasonable price range.
One of the predominant forces in the jewellery retail franchise sector, D’damas offers Indians a vast array of world class gold, diamonds and other jewels. Prospective franchisees are sought throughout.D’damas the flagship brand from the house of Gitanjali Group, is one of the largest manufacturers of diamonds in India.D’damas range comprises ornaments like pendants, earrings, chains, necklaces, bangles, bracelets and sets.
Asmi in Sanskrit means “I AM” It is jewellery for the new age Indian woman, celebrating her new found economic & social independence. For her, self indulgence & self rewards are needs that co-exist with her family, social or professional responsibilities.The brand aims to fulfill every woman’s innate need for self expression while lauding her inner fire.Asmi Jewellery has a contemporary delicate and feminine look.
Nirvana is a range of exquisitely crafted diamond jewellery launched in Indian in 2002 by Fine Jewellery Ltd., one of India’s largest exporters of Diamond Jewellery.It has been launched with a view to the new age customer who buys jewellery as a fashion statement, rather than just a mere valuable. It is not just in the field of design that the company has been innovative and contemporary.
Gili, the first branded jewellery of India, started in 1994 when jewellery was treated as a possession but Gili with the clear image of future needs, shifted this paradigm “from occasionally… to the need of every occasion”.A team of people, with a vision and passion to venture into the jewellery market led to the establishment of the brand that you discern, distinguish, and devour as Gili today.
Kiah diamond jewellery, from the house of Sheetal Group, has created an exquisite line of jewellery for women.A collection of alluring diamonds studded in white and yellow gold, it is an assortment of pendants, rings and earrings. Designed to depict versatility, each jewellery piece has been created based on in-depth research, conducted to find the prevalent design preferences amongst young people.
A light called Orra is a leading diamond jewellery brand of the nation today. A legacy that spanned decades can now be summed up in one word – Orra. A word that epitomises the person it was created for. Her spirit, her grace, her grit and most importantly, the invisible glow that surrounds her persona.It is a brandname that focussed on a woman’s nurturing spirit as well as her soaring ambitions.
The Diamond Trading Company announced the launch of its new collection – Sangini Diamond Jewellery (SDJ), in the year 2004, the perfect expression of love from a husband to his wife. What better way to express it than through a gift that speaks a thousand words. Sangini understands the delicacy of the emotional bond that exists between a couple and has come out with an entire collection that highlights this emotion.
Adora diamond jewellery is themed on love and celebration of life. Adora was launched in July 2003 by Mumbai-based Concept Jewellery (India) Pvt. Ltd. Adora is now established as an accessible brand, both affordable and high-end, that rises above the concept of jewellery and approaches the bigger concept of lifestyle expression. In other words, Adora was conceived and launched as a brand with a high aspirational value backed by the highest degree of customer trust.
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